After building and rebuilding communications programs for a variety of companies, each with their own unique characteristics, I’ve developed a set of principles that have guided my strategic recommendations and customized tactics. Create predictable and recognizable routines Build connections by leaning into local connections and existing loyalties Use clear, simple language – their preferred language…
Take a minute and think about how many minutes of your day you are not listening to music or a podcast with your earbuds, attending a virtual (or in-person) meeting, scrolling social media, watching tv, or talking on the phone to a friend or colleague. I’m betting your results are like mine…my world is almost…
I’ll admit it, I’m a bit of a dinosaur. My teenage daughter thinks that dinosaurs are infinitely cool, so I’m actually good with my status. But also… Dinosaurs are mysterious. We know they existed, and we think we know what they ate, how they lived, how they moved…but then again, every few years we uncover…
(Published in April 2022) Scrolling my beach trip photos after surrendering my phone to my teen son…more photos of trucks than scenery. A good reminder for communicators that your audience will usually tell you what they care about – and it may not be what you think it is! And your audience will pay attention…
(Originally posted in March 2022) Thinking about my own personal women’s history this month… One grandmother wasn’t able to finish high school after her father died unexpectedly. The family lost the house, but she found a husband when his family bought the home. Despite her keen intelligence, she never finished school and did not work…